Online Marketing Success

5 Keys to Online Marketing Success

In today’s market, you need a strong web presence to succeed as a Real Estate
professional. With the majority of home buyers searching online for their dream home,
you need to stand out amongst your competition. If you are willing to commit to online
marketing as a critical part of your business, it can be the easiest, most profitable way
to boost your bottom line.
Z57 has helped thousands of Real Estate professionals achieve outstanding results
with our proven 5 Keys to Success:
Design that reflects your brand and delivers a compelling online experience
Content that focuses on the true needs of your visitors
Lead Capture that collects contact information in multiple ways
Lead Conversion that turns emails into conversations
Traffic that drives quality buyers and sellers to your site
A targeted online strategy is essential for you to impress, attract and make an impact on
both prospective buyers and sellers.
Let’s walk through how you can easily implement Z57’s 5 Keys to Success.
www.z57.com

2 Design

In Real Estate, YOU are the brand! It’s incredibly important for your website to reflect your
professional image and build brand recognition with prospects.
Place yourself in a professional light with a clean and simple design.
Choose a color palette that is classic and easy on the eyes.
Make sure your website branding is consistent with your other marketing materials.
Use only high quality photos that download fast – nothing will turn away people faster
than waiting for your website to load!
Ensure the design is consistent throughout your websites to deliver a cohesive user
experience.
Keep it simple for people to find what they’re looking for. Primary navigation on your site
should be front and center. Only use sub-navigation if necessary.
We understand a great design is the basis for a successful website. Our professionally
designed websites are personalized to strengthen your image and build brand
recognition.
www.z57.com

3 Content

Content is king. Online prospects are searching for websites loaded with valuable
information. Home searches, instant home comparables, community information and real
estate tips will keep them coming back for more.
Tell your prospects what you will do for them and why you are the best person for the
job. How do you sell yourself during listing presentations? Use this as a basis for your
value proposition.
Get IDX (direct MLS feed on your website) – this can’t be stressed enough! Chances are
that people who go to your website are looking for homes and if you can’t show them all
the homes in your area, they’ll find someone who can.
Demonstrate your knowledge of the area with local school and community reports.
Provide Real Estate tips on current trends or even interior design.
Update your content often with fresh information.
We deliver the valuable content that attracts sellers and engages buyers to visit your
website regularly.
Find a Home
Local Resources
Featured Homes
And much more!
www.z57.com

4 Capturing Leads

The most vital part of your website is how you capture and nurture your leads. To keep your
prospects focused on you as their Real Estate expert, you need an extensive lead capture
and contact management system.
Place lead capture forms in as many places as you can on your website without it
becoming overwhelming.
Don’t ask for too much information. Name, email and phone number is enough to
establish initial contact.
Clearly state the benefit a prospect will gain from giving their information. Consumers
know that if they want to receive something of value from you (help, information, listings)
they need to give something up.
Keep yourself front and center. When you have IDX on your website, other agents’
information is not shown to prospective leads and you will be their contact.
Offer listing updates on your site. This is a great motivator for people to request
information and give you theirs.
To get seller leads, use a tool that provides recent sales data in the area. This is a
valuable service that sellers love!
Give prospects what they want. If they want to search properties or read mortgage tips,
make it easy for them to do so.
Our top-performing websites are integrated with robust lead capture systems to connect
you with prospects at every available opportunity.
www.z57.com

5 Lead Conversion

How do you turn traffic into new business? Robust lead conversion tools will take you one
step closer to getting contracts and closing deals. Converting your visitors into leads and
then into clients is critical to your online success.
Follow up on leads as quickly as possible. Most consumers use the first agent who
contacts them.
Make sure you have a drip email marketing system with your website that allows you to
automatically stay in contact and cultivate your leads.
Add leads to your contact database. You should have a database with potential clients,
including your sphere of influence (friends, family, work associates, etc.). When you
send out announcements for open houses, just listed or just sold properties, they will be
reminded of your professional expertise.
A general rule of thumb for contacting leads – during the first week, contact them three
times. During the second and third week, contact them two times. After that, make
contact once every two weeks.
Personalized solutions from our marketing experts combined with robust lead
conversion tools will ensure online success.
www.z57.com

6 Getting Traffic

Getting people to go to your website is just as important as making sure the website itself is
great. What good is a website if you aren’t attracting online prospects to it? There are many
ways to drive quality buyers to your website with sophisticated traffic tools – some free and
some paid.
Regularly update your content to make sure your website is search engine friendly.
Your meta-tags and descriptions should match your business. These help determine
where you will rank on the results page and also what will compel prospects to click.
All your marketing efforts should point people to your website. Place your web address
on everything - business cards, letterheads, email signatures, print ads, bench ads and
your voicemail message.
Use call–to-action marketing on all of your materials. For example, “See a virtual tour of
this home or search all available properties in the area.”
Display your listings on websites like Oodle, Trulia, Googlebase and Craigslist. These
sites get millions of people per month searching for homes and can drive that traffic to
you! Some website providers will even automatically syndicate your listings to these
sites.
Paid traffic programs, such as pay-per-click, are a great way to target your marketing
efforts.
Paid search engine optimization (SEO) helps your website place on search results. A
good website provider will get you near the top of search results.
Our sophisticated traffic solutions are built to drive quality buyers and sellers to your
website. We have developed partnerships with the top real estate search websites in
order to drive more traffic to you through syndicated listings.
www.z57.com

7 Conclusion

Success on the Web is not out of your reach! You will see a dramatic difference in your
business when you put our proven 5 Keys to Success into practice. Without spending
more money on marketing, you will increase sales from your existing traffic, expand your sphere
of influence and build clients for life.
About Z57, Inc.
Z57, Inc. is a real estate Web marketing company based in San Diego, California. Founded in
1998, we specialize in professionally designed websites, lead capture/conversion and
buyer/seller traffic generation through effective online marketing plans, listing syndication,
Search Engine Optimization, drip e-mail marketing and a highly-trained customer service team.
Recognized as an Inc. 5000 company and one of San Diego’s Top 100 fastest-growing
companies, we provide thousands of clients nationwide with proven real estate solutions
matched with personal service.
For information call (800) 899-8148 or visit www.Z57.com.